NO TO UPSIZING
When it comes to buying food on the go, it’s so easy to say yes to going large, adding a side or making it a meal deal. But these little unnecessary extras are having a huge impact on our health. #NoToUpsizing tackles this serious issue in a fun, engaging and memorable way, telling consumers that when it comes to upsizing, it’s time to say no. Raising awareness of ‘upsizing’ in a quirky and memorable way.
Inspired by typical question of “D’you want fries with that?” and twisting it into a hypnotic command of “You do want fries with that.” Upsizing is a trance we can all snap out of quite easily. The campaign was executed through a range of channels, including TV, digital and field marketing.
TV
FIELD
RESULT
#NoToUpsizing resulted in positive behaviour change, with 68% of people who recognised the campaign reporting that they say no to upsizing more often as a result.